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"If one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with a success unexpected in common hours." Henry David Thoreau Although Thoreau's words of wisdom may have been noted in the 19th Century, today The Boren Group lives by the words of one the world's most renowned philosophers. Advancing confidently in the direction of their dreams, each member of The Boren Group contributes to the vision, commitment to excellence and rigorous attention to quality which is the hallmark of their luxury real estate consulting business. Like most great companies, it started with a good idea, a great location and a lot of hard work. From an austere father and son brokerage established as Boren & Associates in the early, 1970's, through the legendary Team Boren in the 90's, to its commanding position in the market today, The Boren Group is very much a part of the explosive growth of the Northern Nevada region, and beyond. The decision to develop The Boren Group as an independent real estate consulting company was promulgated by Jerry and Gayle Boren's desire to provide a level of service and marketing expertise far above what is seen in the business - and to "raise the bar" throughout the luxury real estate industry. Growth Includes Who's Who In Luxury Real Estate The first of several offices was opened in Minden, Nevada, in April 2007 and there are plans for expansion in the near future. One of their finest accomplishments to date was being chosen as one the exclusive Northern Nevada Broker's for Who's Who In Luxury Real Estate. Being chosen by Luxury Real Estate.com is a great honor that few brokerages achieve. Like Who's Who In Luxury Real Estate, The Boren Group works to ensure their clients receive only the highest quality of service with a steadfast commitment to excellence. Clients Benefit from Dynamic, Diversely, Experienced Team of Professionals For Jerry Boren, selling real estate is more than just a career - it's a way of life. As one of the most consummate businessmen to represent luxury properties, Jerry has sold real estate in the region for more than 40years - proving that longevity and unrivaled experience does pay off. His partner, Gayle Boren, continues to hold the distinction of representing some of the finest ranch and estate properties in the area. Well-known throughout the industry for her superior strengths in marketing and sales negotiations, Gayle's approach to business is trend-setting and proof positive. Cary Johnson surfaced as the next addition to The Boren Group when she became a partner in May 2007. Besides bringing several years experience as a real estate agent, Cary is a well known local tax consultant and financial manager. Cary is quick to point out her credo, "Promises are always kept, and integrity always matters". John & Gail Krolick joined The Boren Group in June of 2008. Making an Impact, Changing the Trends Today, their forty years of success brings their clients a comprehensive suite of talent to the specialized business of real estate consulting. The result of this transitional journey is that The Boren Group is making an impact in the luxury real estate market and is living the life that they imagined ... changing the way the market looks at luxury real estate today, and tomorrow. "We are not here to merely make a living. We are here to enable a world to live more amply, with a greater vision about real estate investment, and in the end ... to live with a finer spirit of achievement." The Boren Group
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